Pro Torch Roofing

Case Study: Pro Torch Roofing Forged in Craft, Engineered for Lead Flow: Building a Digital Roof for Vancouver's Premier Contractor The Challenge: A Master Craftsman with an Anonymous Digital Toolbox Pro Torch Roofing, a multi-generational leader in Vancouver’s high-performance and sustainable roofing sector, faced a critical brand paradox. On the job site, they were synonymous with craftsmanship, durability, and pioneering green solutions. Online, however, they were virtually invisible—a dated digital presence that failed to capture the technical sophistication, family-operated trust, and environmental leadership that defined their business for over a decade. In a competitive market where homeowners and property managers make major investment decisions online, Pro Torch needed more than a website refresh; they needed a digital business engine built to withstand scrutiny and convert high-intent inquiries into booked projects. The Solution: A High-Performance Webflow Platform, Engineered for Trust and Conversion Vandesign approached this as a strategic repositioning. We leveraged the visual precision of Figma and the dynamic, marketing-focused power of Webflow to construct a digital asset as robust and reliable as the roofs Pro Torch installs. Designing the Digital Blueprint for Authority: We developed a visual language that communicates strength, precision, and sustainability. The interface is clean, bold, and project-focused, utilizing high-resolution imagery and video that showcases the scale, detail, and finished beauty of their work. A strategic color palette blends industrial credibility with environmental trust, while custom iconography and typography reflect a meticulous, professional-grade operation. Every aesthetic choice was made to visually reinforce their core values: Craftsmanship. Durability. Service. Building with Webflow: Uncompromised Control & Agility: Choosing Webflow was a strategic decision for growth. Dynamic Service & Project Portfolios: We built a fully customizable CMS that allows Pro Torch to dynamically showcase their expertise across hot tar, metal, tile, and solar roofing. Each project case study is a testament to their skill, complete with technical details, challenges, and stunning results, building immense credibility. Mobile-First, Performance-Optimized: The site was engineered from the ground up for flawless performance on any device, recognizing that property assessments and urgent inquiries often happen on smartphones. Webflow’s clean code base ensures lightning-fast load times, a critical factor for user experience and local SEO dominance. Empowered Marketing, Zero Developer Lock-in: The intuitive Webflow editor hands Pro Torch’s team total control. They can update project galleries, publish new service pages, and blog about sustainable roofing trends instantly—without ever needing a developer, making their digital marketing agile and self-sufficient. The Direct Path from Concern to Consultation: We architected the user journey to eliminate friction for high-value clients. Educational Content as a Trust Engine: We structured content to answer complex homeowner and commercial client questions upfront—addressing cost, materials, sustainability benefits, and process—positioning Pro Torch as educators and advisors, not just contractors. The High-Intent Conversion Funnel: Strategic calls-to-action guide users toward a sophisticated, multi-step consultation request form. This form qualifies leads by capturing project details, timeline, and property type, ensuring the sales team receives fully-contextualized, ready-to-contact inquiries. The Impact: A Lead Generation Foundation Built to Last The new Pro Torch Roofing platform has become their most reliable business development asset, generating qualified leads and solidifying market leadership. Qualified Lead Flow & Sales Efficiency: The consultative design and intelligent lead capture system have dramatically increased the volume and quality of incoming leads. The sales team now spends time consulting with prepared, serious clients instead of qualifying cold calls, streamlining the sales cycle and improving close rates. Undisputed Local Authority Established: The professional, content-rich site has catapulted Pro Torch to the top of mind for complex roofing and solar projects. It effectively communicates their dual authority in time-tested craftsmanship and cutting-edge sustainable building, allowing them to command premium positioning. A Scalable Platform for a Growing Legacy: Built on Webflow, the website is a living asset that can grow with the business. It is ready to integrate future services, showcase an expanding portfolio of landmark projects, and serve as the cornerstone of all digital marketing efforts for the next decade. For Pro Torch Roofing, Vandesign built more than a website. We engineered a digital headquarters for a family legacy—a high-performance platform that attracts ideal clients, simplifies their journey, and unequivocally proves that in the world of roofing, there is a difference between a contractor and a craftsman.