7 link building strategies in 2023


Link building is a crucial component of Search Engine Optimization (SEO) that can help to improve a website's ranking on search engine results pages (SERPs). In 2023, link building strategies will continue to evolve, and it is important for businesses and website owners to stay up-to-date with the latest trends and best practices. In this article, we will discuss the top five link building strategies for 2023.

1. Creating High-Quality Content

One of the most effective link building strategies is creating high-quality content that people want to link to. This includes blog posts, articles, infographics, videos, and other types of content that provide value to your target audience. When you create content that is informative, engaging, and shareable, it is more likely to attract links from other websites.

To create high-quality content, you need to understand your target audience and their interests. Conduct keyword research and use tools like Google Trends to identify trending topics and popular search queries. Use this information to create content that is both relevant and engaging.

When you publish your content, make sure to share it on social media and other online platforms to increase its visibility. You can also reach out to influencers and bloggers in your niche and ask them to share your content with their followers.

2. Guest Posting

Guest posting is another effective link building strategy that involves writing and publishing articles on other websites. By guest posting, you can increase your website's exposure and reach a new audience. In addition, you can include links back to your website within your guest post, which can help to improve your website's ranking on SERPs.

When guest posting, it is important to choose websites that are relevant to your niche and have a good reputation. You should also make sure to write high-quality content that provides value to the website's audience. In addition, you should include links back to your website within your guest post, but make sure to do so in a way that is natural and adds value to the reader.

3. Broken Link Building

Broken link building is a strategy that involves finding broken links on other websites and offering to replace them with links to your website. This strategy can be highly effective, as broken links are not only frustrating for website visitors, but they can also hurt a website's ranking on SERPs.

To implement broken link building, you need to identify websites in your niche that have broken links. You can use tools like Ahrefs, SEMrush, and Moz to identify broken links on these websites. Once you have identified broken links, you can reach out to the website owner and offer to replace the broken link with a link to your website.

When reaching out to website owners, it is important to be polite and professional. You should explain the broken link and offer to provide a replacement link that is relevant and useful to their website's audience. This strategy can be time-consuming, but it can also be highly effective in building high-quality links to your website.

4. Skyscraper Technique

The Skyscraper Technique is a link building strategy that involves finding popular content in your niche and creating even better content on the same topic. By creating high-quality content that is better than the competition, you can attract links from other websites and improve your website's ranking on SERPs.

To implement the Skyscraper Technique, you need to identify popular content in your niche. You can use tools like BuzzSumo, Ahrefs, and SEMrush to identify popular content based on social shares, backlinks, and other metrics. Once you have identified popular content, you can create even better content on the same topic.

When creating your content, make sure to provide value to your target audience and include relevant keywords. You should also include images, videos, and other multimedia elements to make your content more engaging.

5. Build Relationships with Influencers

Influencers have the power to drive traffic to your website and improve your website's search engine rankings. To leverage this power, you should build relationships with influencers in your industry. When you have a relationship with an influencer, they are more likely to link to your website, share your content on social media, and recommend your brand to their audience.

To build relationships with influencers, you should engage with them on social media, comment on their blog posts, and share their content with your audience. Additionally, you can collaborate with influencers on content creation or sponsor their posts to build a strong partnership that will benefit both parties.

6. Utilize Social Media

Social media can be a powerful tool for link building in 2023. By creating and sharing engaging content on social media, you can attract more followers and generate more social signals, which can improve your website's search engine rankings. Additionally, social media can help you build relationships with other websites and influencers in your industry.

To maximize the benefits of social media for link building, you should create shareable content, engage with your followers, and participate in online communities and forums. Additionally, you should optimize your social media profiles and posts for search engines by using relevant keywords, tags, and hashtags.

7. Use Link Reclamation

Link reclamation is a link building strategy that involves finding mentions of your brand or website online and requesting that the website owner adds a link to your website. This strategy is effective because website owners are often happy to link to your website when they mention your brand, but they may not do so without a request.

To use link reclamation, you should use tools like Google Alerts or Mention to monitor your brand or website mentions online. Once you find mentions, you should reach out to the website owner and request that they add a link to your website. This strategy can be effective in 2023 because it allows you to generate links from high-quality websites and establish relationships with website owners in your industry.